LinkedIn can be described as one of the best social media networks for professionals, companies, and creators. Nevertheless, it cannot be said that the high quality of the content will solve all the issues since the posting time can play a major role in the number of views, likes, comments, and shares received by the post. The right posting time can help reach the target audience.
For the businesses and professionals of the USA, the majority of the LinkedIn audience usually visits the website during the working day. The people often read content before starting their workday, while taking breaks, or after accomplishing something essential. Posting content at the right time will increase its popularity.
In this article, we will discuss the optimal times to post and some other tips.
Why Posting Time Matters on LinkedIn
LinkedIn’s algorithm depends on the engagement rate. The sooner you get some engagement once you publish something, the more important that post is for LinkedIn, and it will be seen by more people.
Posting when your target audience is online improves the probability of achieving some engagement with your post. The more visibility and comments you achieve, the higher the likelihood of getting more news feed visibility.
Keep in mind that the best time for posting varies depending on your target audience, type of business, among others.
Best Days to Post on LinkedIn
The date you select will impact your post performance. LinkedIn is largely used for networking purposes, therefore, most of its users are active on weekdays.
Tuesday: A Good Day for Getting Engagements
Tuesday is generally viewed as a good day for LinkedIn posting. Professional people get accustomed to their weekly activities and thus have more time to interact with the posts.
Posting valuable posts on Tuesday will give you good reach and engaging interaction.
Wednesday and Thursday: Effective Days
These mid-week days provide steady engagement. LinkedIn users are busy with looking through professional and business-related news and articles.
These days can be great for sharing educational, business-oriented and thought-leadership posts for the USA audience.
Friday: Good for Soft Content
It’s not necessarily a good choice for you since people may get occupied with planning for the weekend. But motivational and inspirational tips could work well.
When Is It Ideal to Post on LinkedIn?
In general, the best time to post on LinkedIn will be during working hours because professionals typically use it during this period.
Below is the list of effective time periods for posting:
Morning (7 AM – 9 AM)
Professionals check their feed before work in the morning. Such a time period is convenient for:
- Industry news
- Career advice
- Professional tips
- Personal branding posts
Lunch (12 PM – 1 PM)
People tend to use social networks during their lunch break. In the middle of the day, one may reach the users who have some free time to engage in social networks.
Afternoon (3 PM – 5 PM)
Another efficient time period is the late afternoon, as employees usually take breaks in this period or complete their main work tasks.
Best LinkedIn Posting Time for USA Audience
For audiences based in USA, it is essential that they are well versed with time zones since USA is made up of many time zones. Your scheduling of posts should also depend on the time zone in which most of your followers reside.
These are the timings which you need to choose for posting for an audience which is from USA:
| Day | Recommended starting window | Priority |
|---|---|---|
| Monday | 12 PM–3 PM | Medium |
| Tuesday | 10 AM–5 PM | High |
| Wednesday | 10 AM–4 PM | Highest |
| Thursday | 10 AM–5 PM | High |
| Friday | 10 AM–12 PM | Medium |
| Saturday | Test selectively | Low |
| Sunday | Test selectively | Low |
But if you are aware of the fact that your followers belong to a particular state/city, schedule your posts according to their office timings.
How Often Should You Post on LinkedIn?
Being consistent is more essential for success than posting frequently. It is necessary to be consistent in creating good content to establish credibility and visibility.
For most professionals and organizations, posting three to five times a week would be the right approach.
LinkedIn content strategy should consist of the following elements:
- Educational posts
- Industry-related insights
- Company news
- Customer stories
- Personal stories
Try not to post too often with poor-quality content.
Tips to Increase LinkedIn Engagement
Picking a suitable time to post is essential; at the same time, the quality of your content matters too. The following strategies are worth considering to have excellent outcomes.
Post Valuable Information
The users typically become interested in those pieces of content which provide answers to their questions and useful information. Feel free to share your experience and knowledge.
Write Attention-Getting First Sentences
First sentences are very crucial since they will determine whether the users will be interested in reading on. You can start off with something that is very captivating like a question, a fact or just any statement.
Use Graphics
Graphics in your posts include images, videos or even infographics. Professional graphics are superior to non-professional graphics.
Stimulate Discussion
Ask users questions or express your opinion in order to start a discussion and increase the visibility of your post.
Analysis of LinkedIn Analytics
Through LinkedIn analytics, one can find out when their audience is most active with the posted material.
Common LinkedIn Posting Mistakes to Avoid
Many people face difficulties growing on LinkedIn due to common mistakes.
Don’t make the following mistakes:
- Post without any plan.
- Share content without knowing your audience.
- Use many hashtags.
- Neglect your comments and conversations.
- Post only promotional content.
The main principle of a good LinkedIn strategy is to create relationships rather than promote services.
Final Thoughts
Choosing the optimal posting times on LinkedIn will increase your chances of getting better engagement on your content and finding the right professionals through your content.
But keep in mind that each audience is unique. There is no other way but to experiment with various posting times and see what works best.
The combination of the right posting times and good content will make LinkedIn a great platform for you.
