The average engagement on Instagram is around 0.50%, as seen on many accounts in 2025. This may be considered low, and you might not feel great about it. Real engagement takes time and is affected by changes in the Instagram algorithm. Sometimes, your content may go unnoticed. More and more people want to get famous on Instagram; you just have to know the trick, and it can boost your fame. In this blog, we’ll share how you can grow your Instagram engagement organically.
What Is a Good Engagement Rate on Instagram? Learn the Insights
It usually falls between 1% and 3%. If yours is above 3%, that’s a great sign; it means your followers are really interested and actively engaging with your content. They like what you’re posting.
8 Easy Steps to Increase Instagram Engagement in 2025
The likes, comments, and shares that a piece of content receives after being shared are referred to as Instagram engagement. How can you really increase likes and grow your Instagram engagement this year? There’s a lot of conflicting information online claiming that certain tactics will help you grow, but I’ve done my own research and found some of the most proven methods, such as:
- Audience’s Preferences Must be Followed
- Post Content More than Pretty Pictures
- Use Hashtags to Come Up
- Leverage Reels for Maximum Reach
- Be Social on Social Media
- Use Interactive Story Features
- Post at the Right Time
- Work with Other People
1. Audience’s Preferences Must be Followed
Just define the theme and decide what you really want to post on a daily basis, or what your content will be about. Then post it consistently. Focus on your best-performing posts. What is common between them? It gets easier to gain Instagram engagement and connect with your audience the more.
2. Create Quality Content (Not Just Pretty Pictures)
It’s 2025, and most Gen Z users believe that posting cool photos and memories will get them followers. They’re partly right, as captions can help you increase likes. Like, if you post a picture, you can add a question as a caption. People will comment on their answers on your post. This encourages engagement, especially for artists and creators.
3. Use Hashtags to Come Up
Pick 10 to 15 good hashtags, and if you add popular music, even more people might see your post. Although some people believe hashtags are no longer useful, they are. This is one of the oldest yet most effective Instagram growth tips. You just need to use them the right way.
4. Leverage Reels for Maximum Interaction
If you’re wondering how to boost engagement on Instagram Reels, here’s your answer: Reels are watched by almost everyone daily and are a great way to increase social media interaction. What you have to do is grab attention in the first 3 seconds of the video; that’s when viewers decide whether to keep watching or scroll past.
5. Be Social on Social Media
Social media interaction sounds obvious, but it’s often overlooked: if you want engagement, you have to give engagement. Many wonder, “Why is my IG engagement so low?” If you are not interacting with others, it can be the reason. So just make sure to reply to comments, like other users’ posts, and engage with Stories within the specific time.
6. Use Interactive Story Features
Simply adding ‘Ask Me Anything’ stickers to your story helps people feel involved. This can lead to greater social media interaction, such as lots of replies and shares through stories. When people see your answers, they feel more valued, and increased likes are often seen as a result.
7. Post at the Right Time
Many sites suggest their own best times for posting and gaining Instagram engagement. But Instagram itself states that engagement rates depend on many factors. Still, you can test what suits you best.
Days to Post On Instagram |
Time to Post On Instagram |
| Monday | 10:00 AM – 12:00 PM |
| Tuesday | 10:00 AM – 12:00 PM |
| Wednesday | 10:00 AM – 12:00 PM |
| Thursday | 10:00 AM – 12:00 PM |
| Friday | 11:00 AM – 1:00 PM |
| Saturday | 9:00 AM – 10:00 AM
7:00 PM – 8:00 PM |
| Sunday | 9:00 AM – 10:00 AM
7:00 PM – 8:00 PM |
Even though the best times vary by country, testing them out can help you discover Instagram growth tips that really work.
8. Work with Other People
It’s an easy way to increase likes. Just start a conversation with other creators who have some followers. Connect with them and plan things out. Make a video together or do giveaways as a team. This will draw in their audience and also increase your engagement as well.
How to Calculate Instagram Engagement?
Engagement Rate = (Total Interactions ÷ Total Followers) × 100
Concluding Words
To increase likes and comments on Instagram is not too hard. You just need to use some smart tips. After that, there are more things you can do to keep people interested.
